Pinkwalk: Rajasthan’s Largest Retail & Lifestyle Destination

Manglam Pinkwalk is Rajasthan’s largest mall featuring a unique mix of retail stores, premium office spaces, and modern studio units, making it a prime destination for shoppers and professionals. One of its standout attractions is the tallest aquarium in the city, adding to its charm and exclusivity.

Differentiating From Peers

Strategically located at Jagatpura, Jaipur for easy access, Pinkwalk—which is slated for launch in October 2025—is not just a shopping hub, but also a promising investment opportunity. 

• Rajasthan’s Largest Mall: Pinkwalk is designed to be the biggest retail and lifestyle destination in the state.
• Mixed-Use Development: Unlike conventional malls, Pinkwalk integrates premium offices, retail and studio spaces, offering workspaces within a commercial hub.
• Strategic Location & Investment Potential: Designed for higher footfall and business opportunities, Pinkwalk offers a more attractive investment option as compared to other malls in Jaipur.
• Luxury & High-Street Experience: The mall combines high-end shopping with a well-planned high-street zone for different retail categories, setting it apart from standard mall layouts.

 Pinkwalk is also differentiating itself in the kind of consumer experience it is looking to create with consumers. It aims to achieve this by: 

• Grand Shopping Destination: Shoppers can explore a mix of luxury brands, high-street fashion, and exclusive designer stores.
• Immersive Entertainment & Leisure: With a multiplex, gaming zones, retail zones, cafés and the tallest aquarium, visitors can enjoy a dynamic and visually engaging experience beyond just shopping.
• Spacious & Aesthetic Ambience: Designed with modern architecture, open spaces, and high-end interiors, the mall provides a sophisticated, comfortable, and Instagram-worthy environment.
• Seamless Work & Freedom: Integrated premium office spaces and studios for professionals for a work environment that combines productivity with easy access to leisure and retail.

Location Strategy

Manglam Pinkwalk, located in Akshaypatra, Jagatpura in Jaipur, presents a significant market potential for retail and commercial ventures. The area boasts a dense residential population with relatively high per capita incomes, creating a robust customer base for businesses. Additionally, its proximity to key establishments and excellent connectivity across Jaipur enhance its appeal as a prime destination for retail and lifestyle enterprises.

The location serves well since nearby marketplaces only consist of traditional and budget-friendly retail options. Pinkwalk, meanwhile, has positioned itself as a premium lifestyle destination with high-end brands, gourmet dining, and exclusive experiences.

To cater the current market, retail has been segmented into 6 different zones which consist of kiosks, small shops and large showrooms. To assist local markets in getting organised and thrive in their businesses, Pinkwalk will also boast the largest flea-market zone in Jaipur and specifically in the Jagatpura area.

“We are expecting majority of footfall from nearby areas like Jagatpura, Malviya Nagar and Mansarovar. It expects a weekly footfall of approximately 70,000 – 90,000 people, which is likely to increase during events and in festival season,” said Ajay Gupta, Director, Manglam Group.

Balancing Aesthetic Appeal with Functionality, Convenience

To attract diverse demographics Pinkwalk will implement tailored strategies that appeal to various groups, ensuring a mix of retail, entertainment, offices, studios, café and experiences that cater to their needs. Towards this, the mall has worked towards the following: 

• Building the Tallest Aquarium in Rajasthan: making Pinkwalk a family-friendly, Instagrammable
• Rooftop Dining & Experience Zone: The rooftop dining area provides a premium ambiance with a city view, enhancing the dining experience.
• Multi-Level Shopping & Entertainment Zone: Offers a well-structured layout for shopping, offices, dining, and entertainment, catering to diverse customer needs.
• Walkable Shopping Street Concept: Provides an open-air retail experience with dedicated pedestrian walkways, enhancing shopper engagement.
• Grand Façade with Modern Aesthetics: The glass-and-art façade makes the mall visually striking, attracting high-end retailers and brands.

Curating the Right Tenant Mix

A successful mall curates its tenant mix by balancing anchor brands, high-footfall categories, and niche offerings that reflect local consumer preferences. This involves analysing demographics, shopping behavior, and market gaps to ensure a diverse yet complementary mix that drives traffic, dwell time, and repeat visits. This is exactly what Pinkwalk has done. Visitors can access and enjoy the following types of brands and stores:

• National and international apparel and accessory brands
• Dedicated gaming zone for entertainment
• Food joints including food chains and local brands on rooftop and food zone
• 6-screen multiplex operated by cinepolis
• Specified flea market zone (kiosks) for local manufacturers including mix variety of products

Embracing Technology

Integrating technology helps malls enhance customer experience through smart navigation, personalised offers, and real-time engagement. It also enables data-driven decision-making for operations, tenant performance, and marketing, making the mall more efficient and future-ready. Pinkwalk is embracing the tech-age by:

• Smart parking systems using Fastag for entry and exit with easy car tracking
• Directional touchscreen kiosks and mobile based navigation system
• 3D screens for promotional activities
• Sensors for real time hygiene levels & automated cleaning schedules
• App based & offline loyalty reward points using AI for customer engagement
• AI-powered CCTV monitoring, facial recognition for access control, and emergency response systems.

“The mall will also leverage data analytics to understand consumer behaviour and enhance shopping experience. This will help them improve customer experience through personalised engagement with visitors, optimise retail space utilisation and pricing, enhance marketing effectiveness with targeted promotions, organise mall events and promotional campaigns for customers, drive loyalty programs based and data and identify popular product categories and spending patterns by captured POS data,” explained Gupta.

Aside from this, the mall is also embracing sustainability by using automated temperature regulation to prevent energy wastage; supporting electric vehicle adoption with dedicated EV charging stations; encouraging responsible waste disposal with clearly labeled, segregated waste bins for recycling; planting terrace plantations and green zones within the mall to enhance air quality; using energy-efficient lighting systems to reduce electricity consumption and having automated controls for lighting, temperature, and ventilation to optimise energy use; maximising the use of natural light and daylight through skylights and glass ; and finally by collecting and reusing rainwater for landscaping and non-potable purposes. 

The mall aims to achieve a Platinum Green Certification.

Pinkwalk plans to build dedicated business and co-working spaces within the mall premises. Aside from this, themed cultural zones, showcasing Rajasthan’s heritage in an ultra-modern setting; providing an airport and transit integration through shuttle services and last-mile connectivity for travelers and launch a premium wellness and medical hub – AI-powered health clinics, luxury spas, and organic wellness centers.

Pinkwalk will also maintain long-term growth and keep the mall relevant in an ever-evolving retail landscape by:

• Flexible Leasing Models: Offer short-term rentals for seasonal brands, online-first retailers, and emerging local businesses.
• Community & Cultural Events: Host concerts, exhibitions, and fashion shows to make Pinkwalk a lifestyle destination rather than just a shopping hub.
• Regular Store Refresh: Keep a balance between global brands, luxury labels, and homegrown businesses.
• Experiential Zones: Introduce interactive spaces like art installations, pop-up stores, and VR gaming zones to keep footfall dynamic.
• Strategic Brand Partnerships: Collaborate with D2C brands, influencer-driven stores, and flagship concept stores to stay ahead of trends.