Designed as a one-stop luxury destination, Paras Avenue is a blend of shopping, dining, entertainment and personal care services. Situated at 129 Noida Expressway, it promises to give the consumer an experience like never before – the epitome of luxury with top tier national and international brands including top global fashion and footwear brands, the best in F&B and premium experiences.

“Strategically located in a thriving neighbourhood with over 5 lakh residents and a bustling IT/ITES hub, Paras Avenue offers unmatched convenience and connectivity to its consumers,” explains Frankline Himadri Sen, Group Vice President Retail Leasing & Business Development, Paras Build Tech India (P) Ltd.

Standing Tall Among Peers

A superlative shopping experience aside, key attractions include a 4-screen multiplex and a luxurious ambience.

“The mall is a contemporary synthesis of state-of-the-art high street retail, an unmatched food court and a 4-screen multiplex—essentially a large enclosed complex containing multiple stores and other commercial establishments with organised zoning and traffic flow based on various brands and categories placed in different areas. This differentiates us from other cluster-based shopping centres that work without a zoning system,” Sen explains.

An entertainment centre which is spread across 20,000 sq.ft. with more than 30 separate gaming categories and a dedicated live kitchen for parties and get-togethers; a yoga centre; a gymnasium, zoning for all categories (from niche segments to corporate requirements); and an emphasis on consumer engagement also differentiate it from run-of-the-mill malls which are like high streets and only concentrate on providing stores to customers.

Location Strategy

Paras Avenue is poised to change the way Noida perceives neoteric commercial spaces. Its strategic location ensures open accessibility to Yamuna Expressway, Noida, Greater Noida and Agra making it a landmark hospitality and retail space.

“The location makes this a one-of-a-kind commercial epicentre, which matches and exceeds the norms of the best business addresses around the world. It comprises of carefully curated experiences for the ever-evolving needs of modern-day businesses making it the new centre of gravity for businesses and conglomerates in the heart of Noida,” says Sen.

The Paras Group is expecting an average footfall of 5.5 Lakhs a month once the project is launched with a footfall growth of 25 % in the coming years. They are banking on their unique offerings and luxurious ambience to attract consumers from different demographics.

Balancing Aesthetics With Functionality, Convenience

Paras Avenue has been designed in such a manner that aesthetic appeal is completely balanced with functionality and consumer convenience. This is done in the following manner:

• Every floor is interconnected which reduces bottlenecks in footfall circulation
• Wide areas for every zone which are the true definition of excellence
• Since the Retail and Office towers complement each other, hence there are dedicated parking blocks for each of them which helps ease vehicle movement
• All amenities that defines luxury under one roof

“We plan to support mall tenants by integrating digital platforms, enhancing in-store tech, offering data-driven insights, facilitating online-offline experiences, and providing training to optimize customer engagement across all retail channels,” says Sen, adding that they will also support omnichannel shopping with the help of various software to ensure shopping is more convenient and personal. The software will be deployed at all levels to monitor sales. The aim is to make shopping more specific and qualitative.

Paras Avenue is also working to incorporate tools and software to download and study data on a daily basis to monitor sales ticket count and the Average Ticket Value. “This will aid us in understanding buying behaviours and patterns, which in turn will lead to more robust marketing plans to bring in repeat consumers,” explains Sen.

Sustainability Initiatives

The open-concept of the mall integrates sustainability through natural ventilation, ample daylight, rainwater harvesting, and solar panels. Energy-efficient lighting and waste segregation systems reduce environmental impact. Green landscaping and eco-friendly materials promote biodiversity and reduce heat.

Future Plans

Once the mall is operational in Q1 in 2027, Paras Group plans to expand retail spaces, introduce entertainment zones, enhance food courts, implement smart parking, and integrate eco-friendly initiatives to boost customer experience and tenant value post mall operations. Before this, they hope to hit all their key milestones including tenant fit-outs, final inspections, marketing campaigns, staff training, and soft launch events to ensure a successful grand opening.

Post launch, they will ensure long-term growth by adapting to trends, hosting events, embracing technology, curating diverse tenant mixes, enhancing customer experiences, and regularly upgrading facilities to stay competitive and relevant.

“Our long-term goals include achieving full occupancy, becoming a community hub, increasing footfall year-on-year, integrating digital innovations, hosting flagship events, and maintaining high customer satisfaction and operational excellence,” Sen concludes.